Caretaker creates a listing page for each of your units on its platform for renters, Apartment App. The listing itself is interactive, meaning that renters can engage with them to arrange their own showings and qualify themselves.
Elements of the page
Apartment App listing pages don't look like other home rental listings. We designed them with the goal of convincing housing shoppers that each listed listing is still available and authentic. To this end, the page has a few key elements that point to an underlying, dynamic system that's constantly updating the listing.
|Element of listing page||Common question|
|Qualification requirements||Will I be approved?|
|Availability calendar||Is it available?|
|Viewing Scheduler||When can I view it in person?|
|Questions and Answers||Miscellaneous questions|
Each of these elements serves the purpose of answering prospective renters most commonly asked questions and giving them self-service tools to move forward with the listing
Listing page optimization
Your listing page and the way that the listing appears in search will look different depending on a few key attributes:
- Are self tours available?
- Can a viewing be booked instantly?
- Have requirements been added and do they look realistic?
Renters can filter search results based on these characteristics.
Sharing a listing
Listings are public and can be shared widely. Caretaker gives you a custom "reply to" address which you can use if you want to direct interested parties directly to your listing rather than responding to their inquiries yourself. All inquirers get immediate responses so they can schedule tours, ask questions, and apply. To get your unique "reply to" address:
- Click the Overflow menu (•••) on the Unit Overview
- Choose "get auto-reply email"
Frequently asked questions
Can a renter message me?
There is no message button on the listing page. Renters are instructed to book a viewing, check if they qualify, ask a question, or apply. If they have trouble doing any of these things they will contact the Apartment App Helpdesk. If they have a question that must be answered by the property owner then they use the Questions and Answers section.
How do my listings look on other websites?
Listing variables collected and tracked by Apartment App are mapped to the listing fields that show up on each of these websites so as to make the third-party listing as information-rich as possible. Ultimately the way your advertisement looks on another website depends on that website.
Here's how the example listing above appears on Zillow.com:
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