How Marketing Works

Caretaker creates advertisements for your properties that guide interested renters towards prequalification, booking a tour, and applying.

Caretaker Marketing handles many of the tasks required to match renters with homes by replacing manual communications with automation and self-service software.

Marketing processTraditional flowCaretaker
Post advertisementsManualAutomatic
Answer questions from inquirersManualAutomatic
Coordinate showing timesManualAutomatic
Provide an in-person tourManualSelf-guided
Gather application documentsManualAutomatic


To get the most out of Marketing, learn about the features that are included with each property listing:

  • Questions and answers: Answer renter inquiries publicly on your listing page so that you don't have to answer the same question over and over.
  • Viewings scheduler: Scheduling software finds a match between the times of the day that you have approved for self-service access and the prospective tenant's availability. This lets them schedule and reschedule viewings as often as they need to.
  • Self-guided viewings: Add access instructions with an optional smart lock pin so that prospective tenants can self-tour the unit at the scheduled time.
  • List of requirements: Each listing displays a list of the rental requirements that dynamically tell each logged-in visitor if they meet the qualifications or not. They can't submit an application until they have provided all of the required documents.

Understanding the process

Automation and self-service software guide renters through each step of the leasing process. Complete a listing then start driving traffic to it. Leads who engage with your property listing should be able to guide themselves traditional marketing funnel with minimal work required by you.

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Marketing drives interest from and converts potential renters

Driving traffic

Once you have completed a listing, units can be listed and unlisted depending on availability status. The public version of your listed listing will appear on Caretaker's site for renters, Apartment App.

Repost your listing on any third-party listing websites that you prefer. Make sure to include the "reply to" email that Caretaker provides you with in your third-party listings. When you have done this, a lead who submits an inquiry on that site will receive an instant reply with instructions for scheduling a viewing.


Renters move from Zillow to Apartment App. Click to view full-size image


After arriving at the listing the prospect can find out if they're qualified, get authenticated for viewings, and start their application.


What a renter without any data in their profile or who hasn't created an account sees

The complete application requirements aren't required at this point in the process. If they choose a viewing time before verifying their identity they will be directed to the identity verification process and brought back to the listing to finish scheduling their appointment once they've been verified.


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Each listing has built-in calendar functionality

Each listing has built-in calendar functionality. Interested parties will select a time slot from a list of available viewing time slots on the listing and confirm their appointment.

We'll send them a confirmation email with details and non-sensitive access instructions. For self-tours, we make sure they know that their access code won’t be available until the viewing time slot begins.

They return to the listing page if they need to reschedule or cancel.

An hour before the viewing, they receive a reminder email and SMS and when the window starts we show them their unique access code.

Caretaker demo videos show you the steps renters take to schedule self-tours. Check them out.

Next steps

Learn how to monitor and troubleshoot Caretaker Marketing once you've set it up.

Lookout for red alerts in the Dashboard Home. For example, if something is blocking a listing this from syndication or publication an alert.

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We’re happy to help you figure out if Caretaker is right for your situation.

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